One way to get more website traffic, quickly and for free, is to use viral marketing principles.
Sounds interesting, but what does it actually mean? What’s the secret behind it, and does it actually work for regular people?
These are three important points to understand first, so let’s begin…
A virus, in medical terms, is something that is able to self-replicate and duplicate it’s genetic code to grow and spread. Once it does this, it becomes incredibly difficult to stop. This term has been used in the marketing niche and called ‘viral marketing’. Offline businesses have used the concepts behind viral marketing, even before the internet was around.
Here is the process in a nutshell … you give something of value to other people for free. The item being given away must have some link back to your business or product. In the giveaway, you build in encouragement for others to pass it on themselves.
The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.
If done correctly, your viral marketing campaign will result in thousands of visitors all flocking to your website as part of this chain-reaction!
I’m sure this sounds good to you, but is it really possible?
The answer is yes, it most definitely does work – if you get it right it can be the biggest source of traffic to your website, and it can be done for free too.
You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.
Possibly the biggest example of viral marketing at work is the video site, YouTube. They make it easy for users to share videos online.
You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you’ll have people falling over themselves to watch your video!
Videos can be shared on websites as YouTube gives you the HTML code to copy and paste the video right into any webpage that you want.
Also, when the video finishes, YouTube will ask the person watching if they want to watch it again, or forward it on to others just by clicking a button.
This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.